participants’ last experience using a chat feature was simple, efficient, and/or quick. The 7th mentioned they typically do not utilize comment sections.
Commenting and messaging over social media is not a new concept. User surveys provide a straightforward, time efficient way of collecting data. Focusing on gathering qualitative data keeps the attention solely on the chat feature.
Comparing established mobile apps with the ability to message and comment will give a sense of where to begin when designing. Highlighting the strengths and weaknesses of each app will reveal what works and what doesn’t.
participants’ last experience using a chat feature was simple, efficient, and/or quick. The 7th mentioned they typically do not utilize comment sections.
participants said they would be less likely to utilize a feature if it was hidden in some way.
of the participants said they would not be comfortable communicating to strangers in a forum or social media platform.
Establishing the user goals, business goals, and technical considerations will give a focal point on what the new chat feature will aim to do.
Design the framework for how a user will navigate from the home screen to either comment or message about a particular look or collection.
Based on the established task flow, a user flow will give an idea on the anticipated pathways a user could take to get to their end goal of commenting or messaging.
Based on the app that is readily available for download, sketches of new features were created. These features include both messaging and commenting within the app.
Using Vogue’s established UI design system I created high fidelity wireframes for both a messaging and commenting feature.
Gathered participants to test the prototype created from the high fidelity wireframes. Used to determine success points and design flaws based on tasks given to complete.
Noted the various successes and pain points of the usability test.
Confirm the overall ease of use to comment or send a direct message through the Vogue Runway app by testing the prototype in the testing platform Maze.
Determine any usability issues with commenting and messaging through the app.
1. Access new messages and send a message.
2. Message a user about a specific collection.
3. Leave a comment on a specific collection.
4. Leave a comment on a specific look.
“I would rate the difficulty of the Tasks a 1. They were very straight forward, and the icons were commonly used icons to perform those functions.”
“The function of the buttons was very intuitive.”
